The Los Angeles premiere of As I AM: The Life & Time$ of DJ AM took place at the legendary Ace Theater in Downtown LA on November 2nd, 2015. The Ace Theater was director & writer Kevin Kerslake's first (and only) venue choice to have the premiere. It's a stunningly beautiful restored 1920's theater with a grand lobby, a mezzanine and an open balcony. It has a vaulted ceiling with thousands of tiny mirrors that glimmer when lit. Serato was the primary sponsor, securing & renting the venue for us. Without them, this event likely would have never happened. It truly was the perfect venue for the Los Angeles premiere. All 1,600 seats of the theater were sold that night and it featured an on-premise afterparty with some of the most legendary DJs of our time. Here is the original flyer:
Before the party could start, we screened "As I AM: The Life & Time$ of DJ AM" for the first time in Los Angeles to a packed house of 1,600 friends, fans and family of AM. Here are a couple pics before we opened doors:
Since I was a co-producer on the film, and the only DJ among the film group, I was tasked with putting together the afterparty for the premiere. My primary goal with putting the talent together was to ask DJs that were, first and foremost, friends with AM but also highly skilled with differing styles from each other. Vice & AM were tight all through their LA days, Spider & Fashen were on Deckstar with Adam and the special guests were A-Trak & DJ Melo D, two guys who also had a close friendship with AM and really brought the turntablism front & center. The diverse styles among them also led to sets that really encompassed all of Adam's eclectic tastes in music. Here's some selected shots from the afterparty:
Here is A-Trak rocking doubles on Daft Punk's "Robot Rock":
My buddy Joseph Rangel also put together a recap video of the entire evening, check it out below: